Reliance industries Retail business has been a star for the company with Reliance Fresh and Trends having more than average share in Tier1, Tier 2 and metros.
RIL is one of the few Indian companies which actively promotes sports in the country as being the owner of Mumbai Indians of IPL and 65% stake in Indian Super League to promote football in the country, it holds the idea of pushing Indian International football team in world football ranking getting it international recognition by getting the best of talents across the nation through this league.Īlso Read Marketing Strategy of Alibaba - Alibaba Marketing Strategy BCG Matrix in the Marketing strategy of RIL. and strong advertising and marketing through TVCs, print, online ads, billboards etc company have been able to create resonating effect among the customers thus increasing Brand Loyalty. With its business spread across petrol, energy, retail, telecom etc. Recognition through several awards, excellent financial position, strong profitability and Strong focus towards holistic growth and also involvement in CSR activities help the brand with its positive image among investors and various stakeholders. Being one of the biggest players in India, RIL has a Strong brand name which helps create a credible image among its customers. Some of the major competitive advantages of the firm include: Considering the Indian domestic market there’s hardly any competitor housing this big range of products and services alone which could lock horns with this giant conglomerate. With many associates and subsidiaries, RIL has a huge business network not only in India but across five continents. Recognized as the largest petroleum company in India which has their business outlets even in rural part of the country. With more than 85 subsidiaries and Associates to its name RIL continues to hold a leading market position and market share in India which is considered to be RIL’s biggest strength. Tagline – “Growth is Life” Competitive advantage in the Marketing strategy of RIL Big Conglomerate : 
Vision – “ Through sustainable measures, create value for the nation, enhance the quality of life across the entire socio-economic spectrum and help spearhead India as a global leader in the domains where we operate.
Mission – “ Create value for all stakeholders l Grow through innovation l Lead in good governance practices l Use sustainability to drive product development and enhance operational efficiencies l Ensure energy security of the nation l Foster rural prosperity.” SWOTanalysis – Here is the SWOT Analysis of RIL.
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